By digging into the mindset and media consumption habits of consumers most likely to choose our client’s brand, we was able to help St. Joseph’s/Candler Health System REACH THEIR AMBITIOUS MARKETING GOALS with a marketing budget only 1/3 the size of their chief competitor.
MARKETING OBJECTIVE:
Increase the share of primary and specialty procedures. The challenges were many. First, healthcare is a “loud” advertising category, and while St. Joseph’s/Candler is a significant player in their market, they are by no means dominant.
They were OUTSPENT 3:1 in advertising dollars by their competitor.
Academic Medical Center
OUR MESSAGE: St. Joseph’s/Candler is the health system of choice for specialists, independent physicians, and enlightened patients who live smart.
The campaign consisted of:
• Television
• Print
• Out of Home
• Online Marketing
• Newsletters
• Consumer Publications
• Direct Mail
• Newspaper Inserts & Online Publications
PUBLISHED RESULTS 4 YEARS INTO THE CAMPAIGN:
Sara Scharlau 